There are many different marketing strategies in the Internet. Some of them work, but some do not give any result. Let’s try to figure out which ones are effective and which are not.
Each of us wants to spend less on advertising on the Internet and get as many customers as possible.
Today we will take a close look at some well-known and little-known marketing strategies that still help me to attract customers to my online business.
I would recommend that you already start testing some of marketing strategies in the coming months, if you have already created your own internet project that you want to develop.
Some of these marketing strategies work well in attracting customers to the blog, while others make customers buy brandable clothing from you. I recommend not using all the strategies at once, but understanding what will function best in your personal business.
Most likely you have already tried to attract customers to your business and some methods you used might not be completely effective. Therefore, you should read this article to the very end. It will help you to understand which marketing strategies will work best in your online business. Then you can safely take this method into service.
There are different marketing strategies for small businesses.
- 1 There are different marketing strategies for small businesses.
- 1.1 1. Google Ads
- 1.2 2. Amazing Content Marketing
- 1.3 3. People love podcasts
- 1.4 4. Email Marketing
- 1.5 5. Offer a Free Consultation
- 1.6 6. News Aggregator Websites
- 1.7 7. Facebook Advertising
- 1.8 8. Google My Business
- 1.9 9. The Power of SEO
- 1.10 10. Free Webinars
- 1.11 11. Get Active on YouTube
- 2 Conclusion
If you start copying someone’s marketing strategies, it doesn’t mean that it will work 100% for your online business and will actually give the same result as it is in your competitor’s business.
Of course, there are many marketing strategies for promoting an online business. There are even certain parameters that work better, but even here you will not find any magic button.
The goal of any business is to provide your customers with the value of a product or service. They can then realize that they are willing to pay a certain amount for it.
It sounds very simple, but in fact there are a lot of interesting details:
- How old are your customers?
- What is their place of residence?
- What sites do they visit most often?
- From which resource (online advertising) did they come to you?
- How did they decide to purchase your product or service?
If you can answer those questions, then it will be easier for you to decide which marketing strategies to choose while promoting your products or services.
I can say that the key to the success of attracting more loyal customers is not Google ads and not advertising your products or services on Instagram.
Some kind of universal super strategy does not exist at all. I don’t know what your business is, how old it is, what you sell or what service you offer. You yourself must know how your business works from A to Z, who your customers are and what value they want from you.
In any case, we will try to go deeper into that and consider in detail which marketing strategies work best in a business and in which online businesses they have already shown excellent results.
1. Google Ads
There are a lot of people looking for various information in Google each day and I’m sure that you use Google yourself every day. You can need to find information on how to cook pizza properly or where the nearest fish restaurant is located.
We all need certain information and we all know that Google exists. Everything is very simple.
Google ads is a very powerful “tool” that can bring you tens of thousands of customers with the right approach.
When people purposefully search for information that interests them, Google begins to show them your ads and thus you get not cold customers, but an interested audience that is most likely will buy your product or service in the future.
However, before you start working with this advertising platform, ask yourself if you have enough budget to spend it on advertising your products.
Even if you have an extra $ 100 to spend on testing this advertising platform, it’s better to do it and understand how everything works inside. At the end of the advertising campaign you will already understand whether it’s worth continuing to work with this platform further, or switch to another source for getting targeted traffic.
2. Amazing Content Marketing
At all times, people loved various interesting stories and did not read the usual boring information.
Now nothing has changed. Any interesting information is like an explosion in the news space. It immediately spreads across the internet, people share it on Facebook, Instagram, Twitter and other social networks. You see that the whole internet community speaks about it in a couple of days.
Let’s imagine that you want to open your online web design agency and provide services for the creation of sites, as well as their design. (By the way, you can provide site building services even without such skills, but simply using special services such as Wix)
but you don’t know where to get customers. Your budget is limited and the only way to go forward is through content marketing. In fact, this is a wonderful solution for a business such as an online agency, since many such agencies are promoted through platforms such as IndieHackers.com or Reddit.com and get a great deal of loyal customers from those sites.
But again, remember that new content appears on the Internet every day. There is a lot of it, so to catch the audience, tell them about something very interesting and funny. Maybe you were already doing business and some funny incident happened to you? Do not be afraid! Tell everything in colors and you can even “embellish” it a bit somewhere.
Your customers will be imbued with this story and will understand that they are on the same wavelength as you. A certain resonance will appear. This will have a very positive effect on their desire to purchase your goods or services.
Even now, in my dropshipping business, I have a certain category of buyers that comes back to me in 3-4 months to purchase goods. They just want to make sure that my online shops really exist and work.
Sometimes it happens that many people lack some degree of trust in your business, and when people see that you are an interesting person and funny stories have happened in your life, then they start to trust you.
Now it’s also easy to catch people’s attention with interesting content, but if people understand that your only goal was to sell them something, then they will most likely leave your site.
This is why many entrepreneurs offer to try something for free. This can be a free subscription for 14 days to your software, or if you are promoting your restaurant, then offer a free glass of beer to those who visit the restaurant before 18:00, etc.
Your imagination can be endless and you decide for yourself what kind of content you want to offer your customers.
The main thing is that you yourself understand at the very end whether content marketing works for your business and whether it gives you customers who really buy.
3. People love podcasts
A lot of people in the Internet community love to listen to podcasts, because many do not have much time to read information online. They go to work in the car and listen to your pleasant voice, which broadcasts to them.
Podcasts not only save a ton of time, but also allow you to do other things. For example, you cook a salad at home and listen to a podcast at this time.
Many bloggers make great podcasts with a full range of enthusiasm and energy. When you listen to those podcasts, then you have a desire to buy for example a product that is mentioned in the podcast.
If you want your podcast to be interesting, I recommend telling people a very interesting story, such as how you or someone managed to build a successful business from scratch.
Podcasts train and energize and people want to follow you. They want to lose weight, earn money, learn how to cook pizza and conquer the whole world.
Try to listen to at least a couple of interesting interviews with people who have succeeded in life. You then will understand that it is really addictive and you want to listen to those podcasts again and again.
When it comes to technology you should choose PodBean. This service can really give you all the tools you can’t do without when it comes to podcasts.
You can start with a free account and then you can switch to a paid account after you feel all the charms of the capabilities that this service has.
In conclusion, I want to say that if you want to have more loyal listeners, then record interesting podcasts. This will attract you both additional traffic and sales of your goods and services.
4. Email Marketing
This tool is a very powerful tool for building trust between you and your readers.
Why do we need to establish this trust? When people visit your website for the first time, they will not immediately buy your goods or order services. They need some time to reflect, but often they leave your site and forget about you. Try to create a “lead magnet”. This is when your readers give you their email addresses in exchange for something useful.
You get their email address, but what do they get in return?
This can be a free ebook, a subscription to your service for 7 days (also free). If you sell goods, then you can give some kind of coupon for free so that people can enter the code from this coupon on your website and get a 10% discount.
5. Offer a Free Consultation
Let’s imagine for a moment that you are an expert in a dropshipping business and know all the details of this business. Even providing a 30-minute free consultation, you will see that the conversion to paid consultation is very high. I noticed that out of 10 people that want a free consultation 2-3 persons buy then my expensive paid consulting.
You also don’t need to think that if you hold a consultation for 10 people, you’ll lose 300 minutes of your precious time. As my experience shows, about 30% of those with whom you talked they begin to send you questions via email. You must have a certain amount of patience to answer them and then they will buy your expensive consultation.
Why does it happen? Again, many lack confidence in you. When people see that you reply regularly to their emails, the distrust disappears.
I am sure that you experienced this yourself when meeting someone in a nightclub. When you approach a girl and just ask her a harmless question, then you are an ordinary stranger to her. When you come up a second time and start a conversation with her again, she already knows you and the degree of trust in you is higher. She is already let’s say more actively coming into contact with you.
In fact, the same things happen on the Internet. If you want to sell something to others, you need to do not one but several approaches, so that people begin to trust you.
6. News Aggregator Websites
If you want to get a truly targeted audience for free, I recommend Reddit.
However, do not try to aggressively promote your website or brand on this resource. The reddit community hates spammers and your attempts to promote your online business through this web platform may fail.
First you need to understand in which groups your target audience is. Take a closer look at some topics situated in those groups and see what kind of comments users leave under different articles. This will make it easier for you to understand which articles are adored by community members and which articles were let’s say unsuccessful.
I recommend writing very interesting stories about the development of your business. In my experience, they are very popular. However, it is worth writing in a way so that the rest do not have the feeling that you are trying to promote your business through reddit.
7. Facebook Advertising
More than two million businesses place their ads on Facebook. This is really a very effective and low-cost way to convey information about your site to your target audience.
Facebook ads can be customized by age, location, work status, interests, online behavior, gender and so on.
There is nothing difficult to create a creative ad on Facebook. You come up with a headline, a picture, and also write down the text and put a link to your website or group on Facebook.
The Facebook Ads Manager has a lot of useful features and allows you to test various advertising formats allowing you to find that winning advertising you are looking for.
There is a lot of interesting and useful information on how to work with Facebook advertising, but I have been dealing with this topic myself for some time and learned how to create excellent advertising campaigns, but then I realized that I didn’t have time and it’s best to hire an expert.
Where to find such an expert?
I recommend this platform, because there you can always find a freelancer who can set up Facebook ads for you to get your first sales.
On Fiverr you will find lots of different proposals for setting up Facebook advertising and the most important thing is to choose not very expensive, but also not the cheapest offer. Try to communicate with several freelancers and ask them for examples of those advertisements that they have already created. Also ask for screenshots of successful advertising campaigns. Then decide for yourself whether you are ready to work with this expert or not.
8. Google My Business
If you want your company to start growing, then my recommendation is to connect an excellent tool for your business, namely Google My Business.
Why should you use it?
When people want to find something in Google related to the subject matter of your business, then all the data of your business is displayed to them.
I would recommend a simple website where you have all the information people need to contact your company etc. First you need to purchase a relevant domain if you don’t have any, then connect a suitable web hosting to that domain.I advise BlueHost and then hire a freelancer to create a niche website for you.
Google My Business is an important tool for your company and if you don’t use it yet, you lose your potential customers. Just do not miss the opportunity to get new leads and new customers, which automatically means more profit in your business.
9. The Power of SEO
I always wanted to learn SEO as one of the effective marketing strategies that works.
Finally the time has come and I created this blog to use it to share interesting internet marketing materials. Also I am going to share valuable information with all my readers and, of course, monetize it in order to profit from the blog.
At the moment, I told myself that I would use only guest posts to promote this blog. So I am not going to invest lots of money into promoting my blog. I will spend money only on technical tools and services, and of course on WordPress plugins that I need in my work.
Let’s see what SEO keywords are? There are phrases that help people to find your website via search engines. You need to optimize your article (website) to rank higher in Google. How to do that? These days, only specific tools like KWFinder.com can help you.
This awesome tool helps you to find long tail keywords and beat your competitors successfully. The great news that you can find long tail keywords of all kinds, legally steal all competitions’ backlinks and and bring step-by-step your website to the first position in Google, which I’m sure will have a very positive effect.
We have another great news, namely that you can start using this tool right now. Just sign up for a 10-day Free trial.
This tool has so many features that sometimes I am also surprised that such a wonderful service really exists.
Even if you don’t know where to start just type a keyword suggestion and KW Finder gives you up to 900 keyword suggestions that are related to your main keyword.
10. Free Webinars
What is a webinar and why do many people like webinars?
I can call it a visual communication between a speaker and attendees. At webinars, you see someone who broadcasts and talks about how to make money with affiliate marketing.
At the webinar the speaker helps you and will be ready to answer your questions. You will see LIVE on the slides all that interests you. Later you will be able to watch the webinar recording if you suddenly forget some details.
Moreover the speaker builds a strong relationship with his audience, so people start to trust him more.
What software can be used for a webinar?
There are many different online services that offer you various useful features. I’d prefer to choose WebinarJam you can use it for $1 sixty day trial.
It is the best webinar tool especially for entrepreneurs who would like to sell to customers. It allows you to stream directly to Facebook Live and YouTube Live. You can schedule your webinars and it has an excellent webinar performance analytics.
The company has lots of training videos where you will learn how to use the webinar software. You will have the possibility to customize landing page templates and send both public and private messages while having the webinar running.
If you really wish to use the webinar tool with many helpful features, then use WebinarJam. You will see then how your sales conversions will start increasing day by day.
11. Get Active on YouTube
YouTube’s audience is more than 1 billion active users every month. You don’t need to ignore this web service. Just use all its resources to sell as many goods and services as possible.
If you create a short video telling people about your business it will drive interest to your business.
People love funny short videos where the product’s advertisement itself is unlike advertising and only then does the snowball effect occur.
Here is a Budweiser beer advertisement that doesn’t look like an advertisement.
It shows the story of the friendship of a puppy and horse and nothing more.
Everything is pretty cute and of course many people are impressed by this video and they want to share it with friends on social networks. Thus, the effect of rapid distribution of the video clip on the Internet is achieved.
In order to record some interesting video clips, you don’t need to have special tools at hand. You can just make short videos of yourself talking about your goods and services in a funny manner. You can then make an interesting video collage out of it and upload this video to YouTube. That’s it!
This article listed a lot of ways to attract customers to your online business. Even if you use two or three marketing strategies from the entire list, then I’m sure you will already start making first sales in your business.
Nobody can say with certainty that all marketing strategies will work for your business, but for example, if you own a restaurant, I highly recommend connecting Google My Business business and try it for a while to see first results. If you want to sell expensive digital products, it is best to do this through a webinar.
Choose what is most suitable for you from this list and you will begin to receive the first sales.